The eXchange
Alan Leibert Smart Cards / Card Europe
Tom Younger Worldcard, Music and product placement
Graham Beaumont regional eXchange
Context
Worldcard is a not for
profit organisation– trying to introduce Smart cards for the good of the public.
Uses include Transport, Leisure etc. but people must want to carry them. Therefore
any system must:
·
Integrate on a single
card
·
Offer some incentive to
carry and use such as loyalty points
- loyalty system, rewards &
incentives (everyone in the community could collect points)
·
Link to local economy,
eg shops give away points for local services
WC believe that the local Radio
Station is integral to relationship with public service card in order to raise
awareness of system and its benefits.
Possible drivers
City reward programme
DFEE/ Careers Connections- when
people (aged 15) Jobsearch
·
Team of people
dedicated in an area (10 – 15)
·
Brings in the major
brands eg: Adidas who are seeking to encourage people to do more exercise
·
Support local retailers
by establishing a local service network
·
Truly inclusive -
family can trade points across cards to aggregate
·
Web site constructors
for the region
·
Talking to all players
·
Price ie: PC Reader
£15.00, Pocket Reader £50.00 - £60.00, Desk Reader £100.00.
·
Management information - everything that has happened
But others are not going that way
VISA keen to maintain a
proprietory system, chargeable for use, especially Mobile phone top up. Other
proprietors are establishing stand alone systems (eg Leisurecards):
more introductions (follow
up with Solihull and Sandwell)
some catalysts (a group of schools or a leisure centre)
a
discussion forum on the website