Call Centre Implementation in Leeds
Mike Bastiman, Strategic IT Manager for Leeds City Council, who are recognised as having successfully implemented a call centre service for accessing City services, delivered the following key messages:
- The key issues in implementation are human, not technical
- The service must be driven from a customer service perspective, implying:
- Understanding what customers want
- How they wish to receive the service
- Offering the service in language that customers use
- No service is fixed at the start; service delivery will change in the light of experience (best value)
- Start with the most frequently used services
- Evaluate all stages of the service from call to delivery and aftercare
- Don't try to cover all services in the initial roll-out
- Training and re-training staff will be essential
- High level management and political buy-in are essential
The PowerPoint presentation Mike used (along with his notes) gives a fuller picture of the process in Leeds.
Mike has offered to address any general or specific queries, by email